About
Meet The Maker
Hi, I'm Shelbie Owen
the heart behind Supernova Creations. I’m a busy mom to my three amazing girls, and our home is full of laughter, creativity, and the beautiful chaos that comes with raising a family while running a business. They say if you love what you do, you’ll never work a day in your life—and I truly feel that every single day.
Supernova Creations began back in 2014 when my daughter Nova was just six months old. At the time, I was living in Penhold and spent my spare time creating little handmade items just for fun. When a fire tore through a local apartment building, I decided to make tutus to help raise money for the families who had lost so much. The response was overwhelming. People began requesting different colors, styles, and custom designs, and what started as a fundraiser quickly sparked the beginning of something much bigger.
What started as a part-time passion quickly grew into a dream. I worked full-time while building Supernova in every spare moment I had. Over the years, I expanded my product line, attended farmers’ markets, welcomed more children into my family, and continued investing in my business one step at a time.
Today, Supernova Creations is so much more than a print shop—it’s a reflection of perseverance, creativity, and the journey that brought me here. We specialize in custom apparel, embroidery, engraving, UV printing, promotional products, name labels, and thoughtful personalized gifts. Every order is created with care right here in our home-based studio, and every customer becomes a part of our story.
Thank you for supporting this dream. Whether you’re visiting for the first time or have been with us since the beginning, your support truly means the world to me. If you ever have a question, an idea you’d like to bring to life, or just want to say hello, I’m always happy to help.
Our Journey
Built with Love, Made to Matter
Supernova Creations started in our basement with a big dream and a lot of heart. As a proudly family-run business in Blackfalds, Alberta, we’re all about creating personalized products that actually mean something from cozy blankets, custom name labels to embroidered hoodies and cuddly stuffed animals. Everything is designed and made in-house, with care in every stitch. What began as a creative family vision has grown into a trusted Canadian brand, serving homes, schools, and communities while staying true to our roots: connection, creativity, and heart.
Our Vision
Personal, Playful, and Full of Heart
To us, personalization is about more than putting a name on something. It’s about celebrating who you are. Whether it’s a hoodie for your kid’s team, a blanket for a newborn, or a toy that sparks big imaginations, we believe in turning everyday items into keepsakes. We want families and communities to feel seen, supported, and celebrated, through every custom piece we create.
Our Values
Family First, Heart Always
At Supernova, everything we do is built on love, trust, and showing up for our people. We pour care into every label, every hoodie, every stuffed unicorn—just like we would if it were for our own kids. Our values? Family over everything. Quality that lasts. Service that feels like a hug. We’re here to make things special—because little things made with love turn into the memories that matter most.



